Initial Concept Planning
Designing a logo for your business begins with the exploratory phase, where our designers will present you with over 20 different logo designs in an effort to gain a stronger understanding of what kind of logos you like and dislike.
Once they’ve identified what logos you like, the designers put all the adjectives that have been mentioned and draw connections from word to word so that they can begin to identify concepts that will manifest themselves as your perfect logo.
Drafts & Revisions
Our Designers will begin sketching illustrations by hand that are symbolic of what you want the design to represent. These sketches will serve as the creative inspiration behind the logo designs that are created for your brand.
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team while narrowing down the designs to only the ones that are best tailored to the culture of your brand.
After selecting your favorite logo, we carefully revisit the underlying messages your brand wants to communicate, so we can identify colours that are aligned with those emotions. We test out different color options and apply your logo to various pieces of collateral to help you envision it fully coming to life.
Our team will work tirelessly with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.